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Telecel Money payment: What solution for your e-commerce?
When we talk about online payment in French-speaking Africa, it is difficult not to mention CinetPay. For several years, this platform has established itself as one of the benchmarks in the sector. Founded in 2014 in Abidjan, it now covers several countries and is mainly aimed at institutions and large companies.
Merchants, for their part, are now looking for more economical solutions, especially when they want to accept Telecel Money payments directly on their WooCommerce store.
● A payment alternative for more economical management of your earnings as a merchant has advantages
Aggregation platforms like CinetPay offer many advantages, but their business model generally relies on a commission charged on each transaction. For a store that processes several dozen or several hundred orders per month, these costs can represent a significant amount over the year.
Let's take an example of 100 sales, 300 sales or 500 sales per month. As volume increases, each percentage taken from trades reduces the trader's net margin. This is precisely where some specialized alternatives become interesting.
● Till PayTech, a summary of mobile money payment technologies.
Unlike a payment gateway based on recurring commissions, Till PayTech adopts a different logic.
The objective is to allow individual and medium-sized businesses in Burkina to integrate Telecel Money directly into their WooCommerce stores thanks to its bundle of 8 operators Cash 2 Cash Momo.
• Long-term beneficial benefits for a business on a tight budget:
– No percentage taken from each sale.
– One-time purchase with a lifetime license
– Increased profitability for stores generating a regular volume of orders.
One of the major challenges of online commerce is not only the collection of payments. The concern of entrepreneurs is the timely payment of payments.
With many aggregation platforms, funds are often centralized before being returned according to a defined schedule: daily; weekly or sometimes with several days delay.
For some businesses with a limited budget, this wait can complicate day-to-day management.
With Cash 2 Cash Momo, the logic is different. Payments are received directly to the merchant's Telecel Money wallet.
It means:
- immediate access to funds;
- better cash flow control;
- ability to quickly replenish stock;
- faster supplier settlement;
- reduction in cash flow tensions.
● A customer experience designed to reduce cart abandonment
A Mobile Money payment doesn't have to be complicated.
Each additional step increases the risk that a customer will abandon their purchase before finalizing their order.
This is why Till PayTech emphasizes supporting the customer throughout the payment process.
The course is structured around a visual progression system with a progress bar (Progress Bar).
This approach has several commercial benefits:
- reassure the buyer;
- reduce hesitation;
- reduce dropouts;
- improve conversion rate;
- provide a more professional experience.
In summary, even though Cinetpay remains a major player in mobile money payment in Africa, for Burkinabe merchants using woocommerce who wish to accept Telecel Money while limiting commission costs and benefiting from immediate access to their funds, Till PayTech represents a particularly interesting alternative.